From viral hoax to actual product: the slightly worrying success story of the stun gun iPhone case
In 2010, a company called Stun Fone started promoting an add-on device that could turn any iPhone into a (non lethal) weapon – and all for a mere $24.95.
Though the Youtube ad for it quickly went viral, it was eventually revealed that Stun Fone was a hoax, organised by ad agency Stun Creative.
The attention it got at the time did show that the market for a stun-smartphone could exist.
So, four years later, Yellow Jacket made this (somewhat questionable) dream come true:
The website helpfully tells us that Yellow Jacket will:
- Protect your device from cracks, breaks and drops
- Increase your battery life by up to one full charge
- Conveniently and discreetly conceal a 650,000 volt stun gun
We’re not sure we’d like to try this ourselves, but it still is a beautiful tale of how one company’s questionable hoax can become another’s slightly worrying reality.
A true capitalist fairytale.
14 Jan 2014