In 2010, a company called Stun Fone started promoting an add-on device that could turn any iPhone into a (non lethal) weapon - and all for a mere $24.95.
Though the Youtube ad for it quickly went viral, it was eventually revealed that Stun Fone was a hoax, organised by ad agency Stun Creative.
The attention it got at the time did show that the market for a stun-smartphone could exist.
We’re not sure we’d like to try this ourselves, but it still is a beautiful tale of how one company’s questionable hoax can become another’s slightly worrying reality.
A true capitalist fairytale.